App Store Optimization (ASO) Services for Google Play & the App Store
We help your app get found and installed. Zunaki researches the keywords your users actually search for, rewrites your store listing, improves your screenshots and icon, and tests changes — to grow organic downloads without increasing ad spend.
- Keyword research per store
- Listing & creative optimisation
- A/B testing
- Monthly reporting
Why Good Apps Still Get Few Downloads
Over 65% of all app downloads originate from direct store searches. ASO fixes both visibility and conversion to turn listing visits into active users with zero ongoing ad spend.
Keyword Research
We find high-relevance, realistic keywords for each store and market using search suggestions, competitor listings and ranking data.
Metadata Optimisation
Titles, subtitles, App Store keyword field, Google Play short and full descriptions — written for both the algorithm and real people.
Screenshots & Icon
Creative recommendations and design for icons, screenshots and preview videos that communicate your value in seconds.
A/B Testing
Experiments with Google Play store listing experiments and Apple Product Page Optimization to prove what converts better.
Localisation
Translated and locally researched listings for the countries and languages that matter most for your app.
Ratings & Reviews
A plan for well-timed in-app review prompts and replying to reviews, which supports both ranking and conversion.
iOS App Store vs. Google Play ASO
The two stores use entirely different indexing algorithms. We optimize listings separately for each platform to maximize keyword volume and conversion.
How We Grow Your Organic Installs
A repeatable, measurable process — every change is tracked against rankings and conversion.
Audit
We review your current listing, keyword rankings, competitors, ratings and conversion data.
Keyword Strategy
We build a prioritised keyword map for each store and market you target.
Listing & Creatives
We rewrite metadata and improve or redesign screenshots and icon.
Test & Iterate
We run experiments, monitor ranking and conversion changes, and refine every month.
Choose How We Work Together
Every app is different, so we quote after a free review of your listing.
ASO Audit
A one-time, detailed review of your listing with a prioritised action list.
- ✓ Keyword and competitor analysis
- ✓ Metadata and creative review
- ✓ Ratings and reviews assessment
- ✓ Action plan you can implement yourself
ASO Setup
We do the full optimisation for one or both stores.
- ✓ Everything in the audit
- ✓ Rewritten metadata for each store
- ✓ Screenshot and icon improvements
- ✓ First A/B test set up
Ongoing ASO
Continuous optimisation for apps that want to keep growing.
- ✓ Monthly keyword and ranking tracking
- ✓ Regular metadata updates
- ✓ Ongoing A/B testing
- ✓ Localisation for new markets
Frequently Asked Questions
App Store Optimization is the process of improving an app's store listing so it ranks higher in Google Play and App Store search and converts more visitors into installs. It covers keyword research, the app title and descriptions, icon and screenshots, ratings and reviews, and localisation.
Metadata changes are usually indexed within days, and ranking movement typically becomes visible over the following few weeks. ASO is ongoing: we review keyword rankings and conversion data regularly and keep refining the listing.
Yes. On the App Store, the title, subtitle and a hidden 100-character keyword field drive search ranking. Google Play has no keyword field and instead reads the title, short description and full description. Each store also has its own tools for testing listing changes, so we optimise each one separately.
Yes — ASO targets organic installs from store search and browse, which don't cost anything per download. It also makes paid campaigns more efficient, because a better listing converts more of the visitors you pay for.
No. Nobody controls the store algorithms, and anyone who guarantees a specific rank is not being honest. What we do commit to is a thorough, data-driven process and transparent reporting on keyword positions and conversion.
Yes. Screenshots and icons have a big effect on conversion, so our ASO work includes creative recommendations and, where needed, designing new screenshots for each required device size.